Let’s look at an example of how you might present a color palette. Color palettes are chosen with intention, because the visual using the selected colors isn’t meant to use any color outside the ones within the palette.Ī color palette can have as little as a single color (with different shades and tints-this is a monochromatic color scheme) or as many as eight colors, as long as they complement each other.īut when we’re talking about brand colors, you typically want to stick to two or three colors to keep your brand visuals simple and recognizable. Picking the best color palette for your brandĪ color palette, or color scheme, is a combination of colors used for a design, piece of art, website, app, or overall brand.

We hope that you’ll find a tool you like, one that will inspire you to move outside your color comfort zone. To help you in your search for the perfect color combination, we’ve compiled the ultimate list of top free-to-use online color palette generators. With the potential for such a huge impact, it’s worth taking the time to explore the world of color and carefully select a scheme for each design. Research shows that up to 85 percent of consumers believe color is the biggest motivator for choosing a particular product, while 92 percent acknowledge visual appearance as the most persuasive marketing factor overall. Instead, its potential for creative freedom should inspire our daily work and drive innovation.Ĭolor is one of the most powerful design elements on a website. The overwhelming spectrum of available tones, hues, and shades makes it easier to stick with what we know works, rather than experiment with something new and bold.īut color experimentation shouldn’t scare us. When working on multiple design projects, it’s easy to become a victim of habit and choose a similar color palette each time.

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